Waqif Art Center partnership with HSBC Qatar
The Waqif Art Center is a new cultural and creative hub in Doha, focusing on contemporary art culture without compromising the tradition and heritage of the region.
Project dates: Ongoing
Over the centuries the art of the Middle East has developed a rich history and tradition, yet for decades the finest Qatari artists have felt the need to move to major art centres in Europe and America to have their work seen and appreciated.
The Waqif Art Center aims to preserve and enhance both Qatari and Middle Eastern artistic traditions, bringing together those who love art and culture to share knowledge and ideas, talent and inspiration.
As new museums and galleries open across the region, now is an important time to establish a new centre for art commerce in Doha in order to convey Qatar's artistic message to the rest of the world.
The Waqif Art Centre has developed a programme of exhibitions and events including a Syrian Contemporary Art display and workshops on creative writing as well as a recent exhibition of renowned Qatari artist Salman Al Malik's works. Other activities include book launches, lectures and readings.
HSBC has been supporting this fine institution since its inception in January 2008 and has seen it grow into a distinguished Art Gallery.
"Our partnership is based on our commitment to support the development of local talented artists and to contribute to the promotion of their works," said Abdul Hakeem Mostafawi, CEO of HSBC in Qatar.
HSBC has implemented a number of initiatives to build on this partnership including bespoke client events, relevant displays in-branch, unique advertising campaigns featuring relevant Waqif Art Centre artists and bespoke website content.
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