To celebrate the partnership with the Cirque du Soleil® Dralion^TM tour HSBC Premier is organising a host of activities to involve both our customers and employees.

For customers

HSBC Australia customers have access to purchase tickets in each city two weeks before they go on sale to the general public. HSBC Premier is also hosting in-branch customer experience evenings between July and December 2008. A guest presenter from Cirque du Soleil will provide insights into the business of Cirque du Soleil and a contortionist will bring the performance to life in the HSBC branches.

HSBC Australia will also be hosting customers and corporate guests in the VIP Tapis Rouge at Cirque. Guests at these events have the opportunity to ask questions to a Cirque performer straight after the show.

For HSBC employees

When the partnership was launched HSBC held an internal competition that gave away 100 double passes to see the show. A further 250 tickets for the show's dress rehearsal were given to staff who made a $30 donation to an HSBC supported charity.