In Detail
CHINA NOW
Dates: The festival launched in February 2008 to coincide with the start of Chinese New Year and continues to the end of July 2008 just before the opening ceremony of the Beijing Olympic Games.
Location: UK wide
Why is HSBC involved?
CHINA NOW was set up by UK business leaders, including Stephen Green, Chairman of HSBC, with the aim of furthering understanding between the two cultures and has received strong support from political leaders in both China and the UK. HSBC is a founder sponsor of the festival.


