In Brazil the focus is on celebrating local culture, and sharing it with the world.
HSBC Christmas in Curitiba
A city wide celebration
Project dates: annual since 1991
HSBC Christmas started in 1991 as a present for the city of Curitiba, home to HSBC's Brazilian headquarters. The annual celebration has become one of the city's best known tourist attractions. The highlight being a 160 strong children's choir singing Christmas songs from the windows of Palacio Avenida.
It is estimated that 250,000 people see the show, an average of 20,000 per performance. Over 400 people take part in the show including producers, electricians, firemen and 160 volunteer ‘guardian angels' who look after the children.
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HSBC Orchestra
Composed of renowned classical music instrumentalists brought together for special concert tours
Project dates: 2006–2007
The HSBC Orchestra is composed of renowned Brazilian classical music instrumentalists who are part of the Bachinana Orchestra, OSESP and the San Paulo Symphonic. It was specially created for a series of concerts held in 2006 in Porto Alegre, Belo Horizonte, Curibita, San Paulo, and then re-formed in 2007 with the addition of pianist Joao Carlos Martins to tour Salvador, Fortaleza, Manaus, Belem and Brasilia. The success of this tour led to HSBC's sponsorship of the HSBC Bachiana Orchestra with Joao Carlos Martins later in the year.
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HSBC Theatre
A local venue showcasing visiting and local performance
Project dates: since 2001
The century old, 240 seat, Avenida Theatre in Curibita was renamed the HSBC Theatre in 2001. A range of international theatre productions and orchestral performances take place here, as well as local productions from groups based in Curibita and Parana. HSBC's Brazilian headquarters is based in the Curibita and HSBC Premier sponsored the opening play.
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